All organizations want to stand out within their respective verticals—nonprofits want to show why they deserve donations to fuel their work, zoos and aquariums want to establish themselves as the premier animal education and research organizations, and businesses want to prove that their products or services are the best. With 33.3 million small businesses in […]
It’s easy to get caught up in the hustle and bustle of the holiday season once fall rolls around. From holiday shopping to endless gatherings with friends and family, there always seems to be too much to do and not enough time to do it. However, the Tuesday after Thanksgiving is a holiday that encourages […]
Do-it-yourself (DIY) campaigns, also known as supporter-driven campaigns, occasion campaigns, and third-party fundraising, are among the fastest-growing types of peer-to-peer fundraisers. These campaigns help nonprofits of all shapes and sizes empower their donors to fundraise their way by creating campaigns customized to their stories. Although this form of peer-to-peer fundraising has been around for a while, its rise in popularity […]
As your nonprofit plans an upcoming fundraising event, donor engagement is likely your top priority. You may plan event activities, entertainment, or donation methods that most appeal to your audience. But another (and equally important) area of focus should be on the content you share to promote your event. Event microsites are small websites created […]
Imagine you receive the following two fundraising appeals in your email inbox: Appeal #1: Support animals in need by donating to our animal shelter today. Head to our donation page to make a difference! Appeal #2: Support animals in need—like Buddy, a stray pit bull with a broken leg—by donating to our animal shelter today. […]
