Explore this guide to understand social media' impact on the online fundraising landscape.

Social Media’s Impact on the Online Fundraising Landscape

When it first emerged, online fundraising disrupted the overall nonprofit fundraising landscape. Suddenly, supporters could give from wherever (and whenever) they pleased and droves of donor data were available for analysis. However, the evolution didn’t end there.  At GoodUnited, we specialize in helping nonprofits understand, inspire, and grow their relationships with social supporters. Through that […]

Creating a Hybrid Crowdfunding Event: The Basic Steps

Creating a hybrid crowdfunding event is an effective way to garner support for your campaign and engage your donors. Learn how to host one in this article.

These are the top matching gift programs your nonprofit should know.

The Top 18 Matching Gift Programs Your Nonprofit Should Know

As a nonprofit pro, it’s likely that you know a decent amount about matching gift programs.  For those who are a bit rusty, a matching gift program allows donors to give to a nonprofit and have their employer double or even triple the gift! And yet, far too many nonprofits don’t tap into this powerful […]

5 Creative Ways to Raise a Crowd With Direct Mail Appeals

Direct mail is too often pushed to the wayside in a primarily digital world. With the right strategy, it can have a substantial impact on your support base.

Start reaping the benefits of walk-a-thon fundraiser this spring by following these five steps.

Planning a Spring Walkathon In 5 Simple Steps

Outdoor fundraising events make a comeback in the spring. Walkathons can raise money while keeping participants safe. Plan yours with a few easy steps!